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Showing posts from May, 2025

Share a Coke’ Returns... Bigger, Better, and More Personal Than Ever!

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PHILIPPINES, DD MM YYYY – Remember the kilig of finding your name on an ice-cold Coca-Cola bottle? The iconic ‘Share a Coke’ campaign is back in the Philippines, with personalized bottles and cans, and exciting live experiences designed to connect you and your barkada and family nationwide. With over 333 names and nicknames available nationwide, as well as innovative experiences being rolled out from May to July 2025, Coca-Cola is offering even more reimagined ways to celebrate friendships. Through its comeback, ‘Share a Coke’ aspires to help deepen Connections amongst today’s youth by inviting the new generation to create lasting, real-world moments, moving beyond fleeting digital interactions. In 2011, Coca-Cola launched ‘Share a Coke’, a first-of-its-kind campaign that saw personal names replace its iconic billion-dollar logo, igniting the global trend of personalised branding. This revolutionary campaign reinvented how people experienced their favorite drink. Now, 'Share a Coke...

Mang Inasal wins Fast Food Chain of the Year at 6th VP Choice Awards

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Mang Inasal , the Philippines’ Grill Expert, was recently honored by Village Pipol Magazine as Fast Food Chain of the Year during the 6th VP Choice Awards held at The Blue Leaf Cosmopolitan in Quezon City. “To be voted Fast Food Chain of the Year by the people themselves is the highest honor we can receive,” said Mang Inasal President Mike V. Castro. “Every vote is a reminder that we are part of our customers’ everyday lives, and we will continue serving them with the same passion they have shown in making us feel truly appreciated.” Among six of the Philippines' leading fast-food chains, Mang Inasal emerged as the top choice, winning through public votes and recognition of industry experts. Adding more pride to the celebration, Mang Inasal endorser Fyang Smith was also honored during the ceremonies as the Promising Female Star of the Year. The VP Choice Awards, organized by Village Pipol Magazine, recognizes excellence across entertainment, business, tech, travel, and lifestyle....

Araneta City makes every visit more rewarding with Araneta Rewards

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Shopping, dining, and enjoying your favorite experiences at Araneta City just got a major upgrade with Araneta Rewards—an all-new loyalty program, now available through the updated Araneta City mobile app. The Araneta City mobile app is your all-in-one city companion. Get notified on mall sales and events, book your Gateway Cineplex 18 tickets in advance, check real-time parking availability across over 10,000 slots, and stay updated on upcoming shows at the Smart Araneta Coliseum and New Frontier Theater—all at your fingertips. Now made even more fun through gamification, the mobile app offers engaging ways to earn rewards. With Araneta Rewards, loyal shoppers, diners, concertgoers, and everyday visitors can earn points just by doing what they love at Araneta City. Download the app, sign up, and start earning points with every visit and transaction at participating merchants. Users also gain points for completing their profile, referring friends, answering surveys, and more. You can a...

Chowking Cools Down SM MoA with the Grand Finale of Halo-Halo Land

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Manila, Philippines (May 17-18, 2025) — Chowking brought the ultimate summer send-off to SM Mall of Asia with the grand finale of Halo-Halo Land, a two-day celebration packed with non-stop entertainment, kumpletong lamig-sarap, and a crowd-pulling live appearance from one of the country’s most talked-about loveteams, Kim Chiu and Paulo Avelino (KimPau). Hundreds gathered at the SM Mall of Asia Main Atrium to experience the brand’s most refreshing event of the year. Guests lined up for servings of the iconic Halo-Halo Supreme, made with SuperSangkap ingredients like ube halaya, leche flan, red sago, and more. From IG-worthy installations to all-in games and prizes, every corner of Halo-Halo Land delivered peak summer vibes. Excitement reached new heights on May 17 when KimPau lit up the stage with a surprise live performance. Fans sang along, snapped selfies, and flooded social media with their #SarapKaSummerNgChowking moments, turning the grand finale into a trending online and on-grou...

Celebrate and experience the colors of handwoven fabrics at Habi Fiesta!

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Our handwoven crafts carry the rich story of our culture. Every thread carries the collective memory of our people, shaped by our experience and heritage, passed on through generations to tell the tales of our race. Each piece reflects an identity, connecting the past with the present through colors, patterns, and techniques that showcase a particular legacy. This May, traditional woven handicrafts will take centerstage at Habi Fiesta!, a three-day celebration of culture organized by the J. Amado Araneta Foundation (JAAF) through the Gateway Gallery. Happening from May 16 to 18 at the Gateway Mall 1 Activity Area, the event highlights indigenous weaving practices and the communities that preserve them. ”Habi Fiesta! is our way of preserving and highlighting the rich and diverse weaving practice all over our archipelago,” Diane Romero, Executive Director of the J. Amado Araneta Foundation. “Through this event, we’re bringing the beauty and cultural importance of these products closer to...

Tanduay Meets Consumer Demand for Easy, Ready-to-Drink Options

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  MANILA, Philippines - As consumer preferences shift toward convenience, Tanduay stepped up to meet the demand with (RTD) alcoholic beverages. Among its popular ready-made drinks is the Tanduay Cocktails. Available for some time now, Tanduay Cocktails offer the ease of serving popular cocktail flavors without having to go behind the bar to prepare them. “We have dedicated time and research in perfecting the flavor profiles of Tanduay Cocktails, so that every product delivers the drinking experience that consumers expect from Tanduay,” said Tanduay R&D Head Janno Gironella, Jr. Tanduay Cocktails are available in six flavors. They include the Green Margarita, Strawberry Daiquiri, and Piñacolada, which come in 3-liter boxes and 1.75-liter pouches. Also available are the flavors Sex on the Beach, Cosmopolitan, and Long Island,  which can be purchased in 1.75-liter pouches. They are  ideal for both large and small gatherings. Whether it’s a casual get-together with a smal...

MCDONALD’S RELEASES A MOTHER’S DAY TRIBUTE TO THE LOVE THAT NEVER GOES OUT OF STYLE

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Manila, Philippines — This generation of children is growing up in a world shaped by technology — one filled with swipes, streams, and screens. It’s a digital age where kids speak in memes, live online, and often leave parents trying to keep pace. But amidst all the change, one thing remains constant: the love between a mother and her child. In McDonald’s latest Mother’s Day film, we celebrate the simple, heartwarming moments that bring them together — reminding us that while trends may come and go, a mother’s love never goes out of style. Directed by Joel Limchoc of Film Pabrika, in collaboration with Leo Manila and McDonald’s Philippines, the latest McDonald’s Mother’s Day film tells the story of a young boy and his alien buddy sharing fun, everyday moments — from playing console games and recording TikTok dances to gliding around on a hoverboard. Through this playful lens, the film gently reveals a deeper truth: even in a world shaped by rapid change and generational shifts, a moth...

SM Supermalls champions MSMEs at SM Dagupan's Bangus Festival Food Fiesta

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Dagupan sizzled with pride, flavor, and Filipino flair as SM Center Dagupan brought the heat to the city’s iconic Bangus Festival with its dynamic Bangus Festival Food Fiesta and up-to-70% summer sale, all while proudly championing local entrepreneurship through SM for Micro, Small, and Medium Enterprises (MSMEs). In a city known as the Milkfish Capital of the Philippines, the annual Bangus Festival was more than just a celebration — it was a heartfelt tribute to the hardworking people and rich culture that made Dagupan shine. And this year, SM Center Dagupan didn’t just join the party — it elevated it. In the photo: SM Supermalls Assistant Vice President for Micro, Small, and Medium Enterprises (MSMEs) Royce Cabunag (5th from left), with Department of Trade and Industry (DTI) representatives led by Atty. Joseph Manuel Pamittan (center), along with the MSMEs, at the launch of the Bangus Festival Food Fiesta at SM Center Dagupan in Pangasinan. From April 25 to 30, SM shoppers and festiv...

SM Supermalls hosts COMELEC Mall Voting on May 12

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Heads up, voters! The countdown to the May 12, 2025 National and Local Elections has begun—and this year, casting your vote just got a whole lot easier. Voters fill the venue at SM North EDSA during the Barangay and Sangguniang Kabataan Elections in 2023. In partnership with the Commission on Elections (COMELEC), SM Supermalls is proud to roll out the Mall Voting Program (MVP) in 20 select SM malls nationwide, bringing democracy closer to home—literally. Gone are the days of sweltering heat and overcrowded school gyms. This May 12, eligible voters assigned to MVP locations can head to their designated SM mall to vote in a secure, accessible, and air-conditioned environment. Whether you’re a busy parent, a working professional, or a senior citizen looking for comfort and ease, the MVP is designed to improve your voting experience—one step (or escalator ride) at a time. Who Can Vote in the Mall? Only voters whose precincts were officially transferred to a mall. This is indicated in the f...

Stay Cool, Shop IRL — SM is your go-to Summer Destination

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  Let’s be real—online shopping is a tedious task. You spend hours scrolling, add items to cart that you never check-out; and if you ever do, boom: shipping fees, sketchy sizing, delayed deliveries, and worst of all— expectation vs. reality . We’ve all been there.   But this summer, instead of stressing over missed deliveries and incessantly checking for courier updates, why not take a break from the screen and step into something better? An IRL, offline summer at SM Supermalls, where everything you need—and everything you didn’t know you needed —is under one massive, air-conditioned roof. From food to fashion, workouts to hangouts, SM is the ultimate summer destination. Ready for the real-life glow-up? 1. Free Aircon = Instant Blessing Let’s start with the obvious: it’s hot. Like, “my room feels like a sauna” hot. At SM, you can escape the heat without stressing over your electric bill. Come chill, hang, and breathe easy this summer—it’s comfort, community, and cool vib...

All She Deserves: Unforgettable Quality Time Ideas this #MothersDayAtSM

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Celebrate the mother figures in your life with a day full of love, indulgence, and unforgettable experiences—only at SM Supermalls. From food and gifts to well-deserved pampering, this is the perfect place to plan the ultimate day she’ll never forget! S avor the Moment: Delicious Stops and Global Feasts From sunrise to sweet endings, here’s your guide to creating the perfect culinary journey. Start her day with a hearty breakfast at George and Onnie’s in SM Megamall, where Filipino comfort classics are thoughtfully elevated. Then go make her feel like Korean royalty with a flavorful feast for lunch at Paldo, the first in SM at SM Podium, serving authentic Korean favorites with bold flavors As the day winds down, make dinner something to remember. Go for rustic Italian flavors at Osteria Antica, the first in the Philippines at SM Podium, or treat her to a luxurious spread at Niu by Vikings, available at SM Aura and SM Podium. You can also go and toast to her amazingness at Barcino in S ...